BIO

Mariel Gimeno-Bayón has always been drawn to the creative world. With a multidisciplinary approach, her career spans graphic design, advertising, fashion, textiles, costume design, interior design and styling, bringing together a wide range of artistic disciplines.

She studied Graphic Design at ELISAVA in Barcelona and the University of Southampton, graduating in 2000 with a specialisation in Multimedia.

Her professional journey began as a Junior Art Director at TBWA, an opportunity that later took her to London. While working in advertising, she expanded her skills through courses in pattern cutting, draping, textile and print design at renowned institutions such as Central Saint Martins and London College of Fashion.

Her growing interest in costume design led her into the film and television industries. Over five years, she worked on British productions including The Catherine Tate Show, Dead Ringers, Footballers’ Wives and This Is England, alongside numerous advertising and styling projects.

Her fascination with traditional craftsmanship subsequently took her around the world, learning directly from local artisans through workshops in Shibori dyeing in Japan, batik in Indonesia, jewellery-making in India, Thailand and Mexico, handloom weaving in Peru and felt-making in Croatia.

Travel remains an essential source of inspiration. From Europe’s creative hubs and fashion capitals, including Copenhagen, Milan and Paris, to New York, Tokyo, Southeast Asia and South America, she continues to immerse herself in different cultures. Museums, architecture, local crafts and everyday life offer fresh perspectives that influence her approach to colour, texture and design.

Back in Barcelona, she continued working in styling, costume design and fashion, contributing to advertising campaigns, editorial productions and fashion shows, including ADLIB, Blue Fashion, Atzaró Fashion and TRAID. Her projects have involved international brands such as BMW, Opel and Nike, as well as productions featuring Antonio Banderas, Leo Messi and Christina Rosenvinge.

Her experience in cinema also includes costume design for the Goya Award-winning film Tres dies amb la família.

She later completed a Master’s Degree in Fashion Design at Felicidad Duce, graduating at the top of her class.

Building on this diverse background, she established herself in fashion, textile and print design, creating prints, garments and collections for international brands including Adidas, Kelme, Banana Moon, Sarda, Marie Jo, Promod, Zara, Etam, Punto Roma and Baby Tous, among others.

Her collaborations extend to textile and fashion companies such as Splash by Lo, Nylstar, Tissugroup, Tèxtil BCH and Punto Fabrés, as well as designers including La Marthe Couture Bridal.

Her work in the performing arts includes textile prints for Manon at the Korea National Opera in Seoul and A Midsummer Night’s Dream for Spain’s Compañía Nacional de Teatro Clásico, both in collaboration with costume designer Clara Peluffo.

She also founded KAMOI Baby, a childrenswear label selected for the Reimagine Textiles innovation programme, exploring sustainability, innovative materials and design for children’s development.

A CREATIVE MIND IN CONSTANT EVOLUTION

Never one to stand still, Mariel keeps pace with developments in fashion, textiles and technology, continually refining her skills and embracing new techniques. From traditional printmaking and engraving to Fermat AI and CLO 3D, she combines craftsmanship with emerging digital tools, finding new ways to express her ideas.

A natural communicator with an eclectic professional background, she is passionate about sharing the knowledge and experience gained throughout her personal and professional journey. Her expertise encompasses textile and graphic design, fashion collection development, illustration, interior design and styling, traditional crafts and contemporary creative technologies.

This passion for exchanging knowledge has led her to collaborate with institutions such as Eurecat, a leading technology and research centre in Southern Europe, and LCI Barcelona (formerly Felicidad Duce), alongside other creative and educational initiatives.

She believes in connecting disciplines, bridging craftsmanship and technology, and encouraging others to discover their own creative potential.

For Mariel, learning, creating and sharing are inseparable — and curiosity is what keeps everything moving.